Media Kit for Brands & Agencies
Buy Media Where Wellness Buyers Already Convert
GoYoga Tallinn is an owned-media channel with a central Tallinn studio, a multilingual SEO site, ticketed events, a shop, and a teacher network. We sell placements that put your brand next to purchase intent: class bookings, event tickets, corporate programmes, and product discovery.
Based on site data, 8 March to 26 July 2026
Studio and team figures are current. Traffic, search, and audience exports cover the new site period (8 March to 26 July 2026) and are available from GA4 and Google Search Console on request. Campaigns ship with UTM parameters and placement-level reporting.
What You Are Buying
This is not remnant inventory. GoYoga is a vertical publisher and venue with control over site, email, social, events, and in-studio surfaces. Placements sit inside a high-trust wellness context, so your creative is read as a recommendation, not as interruptive display.
Owned digital (4 languages)
goyoga.ee runs in Estonian, English, Finnish, and Russian. Inventory includes homepage units, journal native, newsletter, event pages, shop features, and SEO landing pages built for Baltic, Nordic, and expat demand.
Studio OOH & sampling
100 m² studio at Narva mnt 7D (3rd floor), 3 minutes from Viru. 30+ weekly classes deliver recurring in-person impressions among professionals who already pay for wellness.
Events & retreats
Workshops, sound baths, cacao ceremonies, and international retreats (Italy, UK, Morocco, India). Sponsors reach ticket buyers with clear CTA paths and on-site sampling options.
B2B / HR channel
Corporate wellness programmes for Tallinn companies. Useful for brands that sell into HR, benefits platforms, or employee wellbeing budgets in IT, marketing, education, and healthcare.
Audience Profile
Composition below reflects studio attendance, event registration, and site engagement since the new goyoga.ee launch on 8 March 2026. Percentage bars are planning estimates. Request the current GA4 export for your RFP.
Based on site data, 8 March to 26 July 2026
Burned-out professionals
Managers buying recovery: sleep, stress reduction, nervous system reset
Premium wellness buyers
Organic products, retreats, ritual experiences, higher AOV categories
Evidence-led fitness users
Athletes, wearables users, and buyers who want product claims backed by practice
Agency deliverables: GA4 demographics (age, gender, city, language), acquisition source, engagement rate, top landing pages, and language split (ET/EN/FI/RU) for 8 March to 26 July 2026. Category-specific audience cuts on request.
Capabilities & Proof
For media planners and brand managers evaluating owned-media partners: what we can ship, how we measure it, and where proof lives. The new goyoga.ee site launched 8 March 2026. Traffic, query, and engagement figures for that period are available as GA4 and Google Search Console extracts for RFPs. We do not publish vanity numbers on this page.
Direct to the owners
Media and partnership conversations go straight to GoYoga's owners: Raili Maripuu (brand, community, social) and Marko Tuisk (SEO, web, technical). No account managers in the middle, no extra approval rounds. When we confirm scope, flight dates, or delivery, that commitment is final.
SEO & discoverability
Sellable inventory with technical SEO baked in
What you can buy
- Sponsored journal articles (indexed, multilingual options)
- SEO landing page partnerships targeting commercial queries
- Multilingual page builds (ET, EN, FI, RU)
- Technical SEO-ready placements: schema.org, canonicals, hreflang
Why the channel ranks
- 4-language site architecture with hreflang and clean URLs
- 30+ keyword landing pages plus journal, class, event, and shop surfaces
- Structured data (schema.org), XML sitemap, Cloudflare Pages hosting
- Measurement stack: Google Search Console + GA4 (G-N0X5B7NG6N) via GTM (GTM-T47KZ3NM)
Proof for RFP: Google Search Console (queries, impressions, clicks, CTR) and GA4 (users, engagement, acquisition, landing pages) for 8 March to 26 July 2026. Custom date-range extracts on request. Live examples: goyoga.ee journal, class, and event SEO pages.
Design, coding, deployments & edits
In-house. Marko leads SEO, web, deploys, automations, measurement, and contact routing.
- Marko handles technical delivery: design, coding, SEO implementations, landing pages, banners, event sponsor units, campaign UTMs, site automations, and contact/comms routing via backend services
- Static site pipeline with Cloudflare Pages deployments for rapid publish cycles
- Copy and design tweaks, new sponsor pages, and inventory swaps without third-party bottlenecks
- Brand assets and guidelines available via our brand page for co-branded creative
Measurement & campaign ops
Agency-grade tracking and post-campaign delivery
- GA4 + Google Tag Manager, Consent Mode compliant cookie consent
- UTM links on all digital placements; promo codes where retail or ticket conversion applies
- Post-campaign delivery reports: placements shipped, UTM performance, and available GSC/GA4 cuts
- Multichannel ops: web + social + studio OOH + events + teacher network under one brief
Speed & lead times
Built for short flights and late creative
- Short lead times for most digital placements once creative and copy are approved
- Same-week edits are realistic for many assets: copy tweaks, banner swaps, UTM fixes, sponsor badges
- Larger builds (new multilingual SEO landers, journal packages) are scoped at briefing; we flag timeline in the media brief
Social & earned distribution
Amplification layered on owned web inventory
- Primary accounts: @goyoga.ee, @goyogatallinn, @ashtangaestonia
- Founder talent: @raili.yoga (Estonia + UK)
- Network seeding across teacher accounts (briefed, coordinated publish)
- Feed, Stories, Reels, and event live coverage formats
- Follower and reach figures provided with the media brief
Inventory
All placements are direct. No open exchange. Category conflicts are blocked under our policy below.
Site & email
Homepage feature unit : sitewide visibility across language versions
Sponsored journal article : native copy, SEO-indexed, shared to social
Newsletter sponsorship : logo + short copy in one send
Event page sponsor badge : logo on selected event URLs
Shop category feature : category spotlight or gift-with-purchase
SEO landing partnership : co-built landing page targeting a commercial query
Social
@goyoga.ee / @goyogatallinn : feed post, carousel, or Stories set
@raili.yoga : founder endorsement (Estonia + UK)
@ashtangaestonia : practice-community distribution
Teacher network package : coordinated posts across 5 to 10 accounts
Event coverage : Stories and Reels from live workshops and retreats
Studio & events
Studio poster / display : A2 in reception and practice space
Product sampling : distribution at class check-in
Event title sponsorship : brand credit on event page and materials
Gift bag insert : physical insert for event attendees
Workshop co-host : joint session with your expert + our audience
Retreat placement : brand presence on Italy, UK, or Morocco programmes
B2B & corporate
Corporate package inclusion : product or service inside team wellness offers
HR communication mention : placement in corporate client messaging
Benefits platform : Stebby and similar integrations where relevant
White-label content : co-branded guides for partner companies
Packages & Rate Card
Prices in EUR, excl. VAT. Figures below are floors. Final quote depends on flight dates, exclusivity, creative production, and languages. Retainer and annual deals get preferred rates.
Starter
Digital Spotlight
from €250
one-off or monthly
- 1 Instagram feed post (@goyoga.ee)
- 3 Instagram Stories
- Newsletter link (1 send)
Growth
Content + SEO Package
from €750
per campaign
- 1 sponsored journal article (SEO; extra languages optional)
- Social: 2 feed posts + 5 Stories
- Homepage unit (2 weeks)
- Newsletter feature (logo + ~100 words)
Event
Event Sponsor
from €500
per event
- Title or supporting credit on event page
- Logo on materials and check-in
- Sampling or gift bag insert
- Social coverage from the event
Studio
In-Studio Presence
from €200/mo
monthly retainer
- A2 poster in reception
- Product display or sampling station
- Class welcome mention (1× per week)
Talent
Raili Endorsement
from €600
per deliverable
- Personal post on @raili.yoga
- Estonia + UK distribution
- Optional in-person mention at class or retreat
Network
Teacher Amplification
from €1,200
per campaign
- Coordinated posts across 5 to 10 teacher accounts
- Coverage across yoga, nutrition, sound, Ashtanga niches
- Creative brief and brand guidelines included
A la carte rates
Single placements for custom media plans
| Placement | Format | From (EUR) |
|---|---|---|
| Homepage unit | 2 weeks | €300 |
| Sponsored journal article | 800 to 1200 words, SEO | €500 |
| Newsletter mention | Logo + 50 words | €150 |
| Instagram feed post | @goyoga.ee | €200 |
| Instagram Stories set | 3 Stories | €100 |
| Raili personal post | @raili.yoga | €600 |
| Event title sponsor | Per event (20 to 40 attendees) | €800 |
| Studio poster | Monthly | €150 |
| Shop category feature | Category spotlight | €250 |
| Teacher network bundle | 5 accounts | €800 |
Founder talent
Raili Maripuu
Founder of GoYoga Tallinn and Ashtanga Estonia. Lino Miele Recognised Teacher, 20+ years of practice, teaching weekly in Estonia and the UK. Use for endorsement, co-created content, event hosting, and retreat partnerships.
Personal channels: @raili.yoga and railimaripuu.com. Priced separately from studio account posts because of category authority and dual-market reach.
Teacher / Creator Network
10 core teachers and 14 visiting faculty. Each account covers a niche (nutrition, sound, Ashtanga, prenatal). Network packages multiply reach beyond a single handle and publish on one coordinated date.
+ 21 more
Each teacher has a shareable profile and digital contact card (vCard download on the card page).
Participation is opt-in and briefed. Current combined follower counts are included in the media brief.
Teacher profile pages and digital contact cards are shareable assets for partner campaigns. Request routing and inquiry handling go through Marko's technical stack and the form below (forms post to our backend).
Category Policy
Accepted
- Wellness, nutrition, supplements
- Sustainable activewear and eco products
- Hotels, retreats, wellness travel
- Health tech, apps, wearables
- Skincare, aromatherapy, natural care
- HR, benefits, insurance platforms
- Premium F&B (organic, plant-based, functional)
- Other yoga studios and wellness providers (co-marketing, cross-promotion, joint events)
Declined
- Alcohol, tobacco, recreational substances
- Fast fashion and non-sustainable product lines
- Get-rich-quick, crypto, MLM
- Political or religious campaigning
- Weight-loss gimmicks and unsubstantiated health claims
Brand assets: GoYoga Brand Identity
Selected partners
hype
Media Contacts
Send brand, audience, flight dates, budget band, and preferred placements. Raili for brand, people, and social. Marko for SEO, web, technical, measurement, owned-media commercial, and contact/comms routing via backend. Response within 2 business days with a media brief, rate card, and GA4/GSC export for 8 March to 26 July 2026.
Raili Maripuu
Brand, People & Social
Community, founder voice, Instagram endorsements, partnerships that need a human face.
Marko Tuisk
SEO, Web, Technical & Automations
Organic search, site builds, deploys, GA4/GSC measurement, web/media commercial ops, and contact/comms routing via backend services (forms to /api/submit).
[email protected]Shareable teacher profiles and digital contact cards (with vCard download) are campaign-ready links. Partner inquiries and contact routing run through Marko's stack and the form below.
RFP / inquiry
Company, budget band, and placements. You get a custom rate card and GA4/GSC audience report for 8 March to 26 July 2026.